Time flies! I can’t believe SXSW Interactive is upon us. Time to start packing! If this is your first time attending SXSW, checkout the following tips on what to expect as well as recommendations on SXSW survival gear.
It’s the start of another year, and for us marketers it means new goals, new budgets and a slew of new projects. We work in a fast-paced industry – get it done and move on to the next item on the forever-growing to-do list. Perfection? Sadly there’s no time for it. WHAT SHALL WE DO?! We stop.
We take a moment to welcome the new year with a bit of self-reflection. Ah! A much needed break from the “git er done” mentality. We ask ourselves, “How can I be a better marketing professional in 2013?” Continue reading →
David, my taller half, and I were craving an adventure this past April. So we jumped on a plane and made our way to the southern Caribbean to a small island named Curacao. We’re big fans of traveling off the beaten path, and having spent countless hours researching this whim on TripAdvisor, we decided that Curacao was totally up our alley. (It was also well within our budget – Last minute tickets were no more than $200 per person from MIA and accommodations were relatively cheap.)
Guess what? Scientists in Japan have confirmed that time spent in the workplace looking at baby cat photographs actually increases productivity. Seriously.
In my previous life, I had the opportunity to write social media content for a well-known consumer brand mascot. Let’s just say he was a bird who sold pickles, and his name rhymes with “classic dork” – totally up my alley, huh? I was tasked with breathing life into a fictional character via Facebook and Twitter updates, while maintaining brand guidelines and pre-determined archetypal parameters. (Archetypal – didn’t know that was a real word until now, hooray for taking chances!) The biggest challenge I faced was: “How do I create content that sticks, sells a product and engages a mass audience? (Sorry just took a moment to sing the Law & Order SVU theme song. Yes. I said sing. And now back to this blog post.) Continue reading →